Survey on coffee consumption trends

A survey carried out by the Guatemalan Rafael Landivar University (URL) reveals that 86% of students prefer to consume special coffees, including espresso, macchiato, cappucino and latte, at coffee shops. The survey adds that 47% of people visiting coffee shops consume cappuccino, whereas 21.5% prefer flavoured coffees. The survey shows that half of the students polled often visit this type of establishments, with 40% of women visiting them once a week, and 42% visiting them twice or more times a week.

Meanwhile, some 33% of men go to coffee shops once a week and 45% go twice or more times. About 89.5% of those people visiting coffee shops go with somebody else, with 34% of women going with their boyfriends and 64% with friends, whereas 45% of men go with their girlfriends and 58% with friends. The Guatemalan coffee industry association Anacafe also indicates that average coffee consumption reaches 1.84 cups after dinner, while it stands at 1.38 cups at breakfast.

Provider: Esmerk
December 2, 2009